I think Sony over-estimates the value of the cell to gaming or any other "custom" processor. ITs basically just a selling point to ubber geeks who care about FLOPS, GHz and other junk like that.
For next gen, MS, Sony and Nintendo need to pick up a good, current and specifficaly for gaming designed processor from the existing CPU manufacturers and concentrate on providing tools to developers to lower development cost and make development easier.
At this point, all companies should know that great games make a great console not an ubber hardcore CPU.







