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With the Walmart deal a couple of weeks back I thought we witnessed a preview of what MS was going to do with the Arcade this year. Looks like I was wrong. I dont believe one Black Friday deal for the 360 is the Arcade. I thought since MS decided not to bundle any games with the Arcade that they were going to give special co-marketing deals to retailers to use the Arcade as a deal maker. Maybe not $100 off everywhere, but Arcades with $50 gift cards or different games bundled with at different stores I thought was going to be the norm.

Now looks to me that MS is simply going to be happy with a gangbusters profitable quarter with the 360 business and be OK with not selling as many.



Its libraries that sell systems not a single game.