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HappySqurriel on 20 November 2007
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SlorgNet said:
nofosu said:

- Using a Gaming console to push a new format (another part of the ingredients to the above bracketed Comments)

-Business strategy (instead of trying to sell a product, they should have tried to provide a service to us as gamers, this is supposed to be the entertainment)

Sony has some very talented people working for them, but they fell into Microsoft’s trap, with the whole bigger and powerful strategy, and blueray should have never been one of their main selling points.

 


What trap would that be? Creating a high-quality, flexible product which doesn't die on consumers and outsold its closest competitor (the 360) during its comparable launch year despite costing $150 more?

I've said this before, but I'm going to say it again: Sony is pursuing an INTEGRATED MEDIA STRATEGY. Each one of its consoles is designed to coexist with all the others - portable gaming, low-end gaming (the PS2, still selling like mad) and high-end gaming (PS3). Whatever money they lose on PS3 hardware they gain back via BluRay discs, Bravia sets and media peripherals. 

There's no other word for the PS3 than success. BluRay is thrashing HDDVD in the disc sales charts, and five million early adopters were willing to pay top dollar to get their hands on the hardware. Add up unit sales of the PS2 and PS3, and Sony is still neck and neck in home console sales with Nintendo.


Integrated Media Strategy = Small Market Strategy

The fact of the matter is that people buy a videogame console to play videogames and taking away core gaming features (backwards compatibility) or moving away from a typical price for a gaming system ($300) to push greater "Integrated Media" is a losing strategy. If you're cool with Sony losing exclusives (and potentially even ports) of many of the biggest and most important games of this generation so you can get a "cheap" Blu-Ray player (which will be inadequate because we're heading towards a dual format world) that's good for you ...