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HappySqurriel said:

Nintendo makes a lot of profit off the Wii because they make good games in established franchises with solid marketing ...

Unless you're claiming that third party publishers can't do this, I don't see why there is a big distinction between Nintendo and third party publishers.

When Nintendo advertise they advertise to sell both a system as well as a game. There is a completely different risk/reward structure for them when they consider advertising expenditure vs the expenditure of a third party publisher.



Tease.