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superchunk, seriously, now, all that matters is how many consoles you sell. If you sell 2% of China you would sell more than 20,000,000 consoles. You don't think that 1 country selling that many would matter? It does not matter what percentage of the population you sell, all that matters is pure numbers. Right now a lot of the former PS3 exclusives are planned to be released on the Xbox360 as well because there is more than a 5 to 1 advantage of consoles sold. Whatever the percentage of Europe that sells, what matters is the PS3 will close the gap some with the launch there. If Square-Enix and Konami (or at least MGS) stopped being exclusive to PS3 (between PS3 and Xbox360) then microsoft might very well control this generation, along with the Wii. PS3 needs to close the gap to assure developers that it will sell their game without multi-platforming it. Of course, it helps the PS3 that those 2 companies, and others, are Japanese developers. The Wii might very well continue to sell more consoles than PS3 for awhile, but considering all the games coming out for only PS3 and Xbox360, it's clear there are 2 markets being tapped even if a lot of people are buying into both.