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its plain and simple, at first sony bring out the ps3 at a price everyone hates, then came the wii a price appealing to the mass public. The negative image already been set because of the high pricing strategy, this attribute making the Wii as a trend as a must've console to the general public. This is very similair to the success of IPOD but I'm not comparing this to it, just a similair example. Once the chain reaction starts its hard to reverse the effect. in my own opinion Sony make a big mistake fighting two war at once, and force their new machine at such a price. if they have just make a slight update to the ps2 brand and price it at 300-400 range, sony would've easily continue their dominance on this generation.