Erik Aston on 20 November 2009
Remember that $550 million is revenue at retail. Retaillers and Sony/Microsoft both get a big cut of that. So it's probably closer to $150 million in profit for Activision than $350 million.
150 million of 550 million is a 27% margin business, which I think makes sense.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
