heruamon said:
disolitude said:
Skeeuk said:
waron said:
no wonder Activision bumped up the price of MW2.
Halo 3 had 300mln ad campaign so 150mln is possible. makes me wonder how much did KZ2 cost - afterall it's the most expensive game that had the most expensive campaign out of all Sonys games. i though it was about 65-70mln budget for the whole game development and about 30-35mln campaign, but now i wouldn't be suprisd if it was 140-150mln project. heck, even Left 4 Dead 2 had like 35-50mln campaign(Valve alone spend more than 25mln on it and there's also MS money). we may have more flops on hd consoles than we previously thought. |
^thats scarey
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No its not scary...its jsut plain wrong.
Halo 3's marketting budget was 40 million and i believe it was roughly the same as MW2 if not bigger.
http://en.wikipedia.org/wiki/Marketing_for_Halo_3
"Licensed products including action figures, toys, and Halo 3-branded soda were released in anticipation of the game; the franchise utilized more than forty licensees to promote the game, and the advertising campaign ultimately cost more than $40 million."
There is no way COD marekting and distribution cost 150 million. I work in advertisng guys...
NO
FUCKING
WAY
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I know right...$150 in marketing for a Hollywood movie would be nearly unheard of, but this amount isn't just for marketing, it's also for distribution cost.
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Movies can spend around 100 million dollars on distribution, advertising and making movie prints. Each movie reel you send to a theater costs 2000-3000 bucks. Games dont have nearly the advertising that movies have. As far as distribution and production...lets say they shipped 10 million units...that would be around 5 dollars per unit in paper, plastic and DVD. You're looking at 50 million dollars...
So advertisng 40-50 mil, pressing the disks and making the case 50 mil...another 50 mil left for??? Dedicated servers?? lol
