Modern Warfare 2 cost revealed

[disolitude]

Skeeuk said:

waron said:
no wonder Activision bumped up the price of MW2.
Halo 3 had 300mln ad campaign so 150mln is possible. makes me wonder how much did KZ2 cost - afterall it's the most expensive game that had the most expensive campaign out of all Sonys games. i though it was about 65-70mln budget for the whole game development and about 30-35mln campaign, but now i wouldn't be suprisd if it was 140-150mln project. heck, even Left 4 Dead 2 had like 35-50mln campaign(Valve alone spend more than 25mln on it and there's also MS money). we may have more flops on hd consoles than we previously thought.

^thats scarey

No its not scary...its jsut plain wrong.

Halo 3's marketting budget was 40 million and i believe it was roughly the same as MW2 if not bigger.

http://en.wikipedia.org/wiki/Marketing_for_Halo_3

"Licensed products including action figures, toys, and Halo 3-branded soda were released in anticipation of the game; the franchise utilized more than forty licensees to promote the game, and the advertising campaign ultimately cost more than $40 million."

There is no way COD marekting and distribution cost 150 million. I work in advertisng guys...

NO

FUCKING

WAY