I'm writting a letter to SONY!!!!!!!

[binary solo]

First and most important rule for writing a letter trying to get something out of a company:

NEVER, EVER write "To whom it / this may concern".

Find out exactly who you need to write to and address the letter to that person directly. Even if you are only given a job title to reference rather than a person's name, it's better than a "to whom it may concern" opening.

Only write "to whom it may concern" if you want to vent but you aren't expecting anything out of the recipient.

Second rule: make sure you go to the most senior person possible. The plebs in an organisation don't have the authority to make exceptions. You need to get to the person who has enough seniority to cut you some slack.

Third rule: Never tell them someone else's customer service is better, especially if it is their most hated competition. In fact don't even mention the competition unless it is for the purpose of running the competition down. Remember, you are trying to get something from Sony, that they are not legally obliged to give. The best way to ensure you DON'T succeed is by saying MS are better than them.

This means you need to brown nose big time. Tell Sony how great their customer service has been in the past whenever you or your friends have had a problem, and that in the past customer service staff have been very friendly and helpful, and made you feel like valued customers. Yada yada yada.

All of your points are being made in a negative and whiny way. State the points in a positive way. You need to manipulate the emotions of the person you are writing to to make them really WANT to help you out, because Sony is such a great company who looks out for the customer, and the person you are writing to wants to be part of that marvelous company culture. Whinning about stuff only works on parents, and only when you're a kid.

DO NOT throw the 10-year plan in their face. The least bit of negativity associated with the 10-year plan will mean the automatic binning of your letter.

lastly you are using the masculine part of your brain in this letter: come out guns blazing, shoot first and ask questions later. You need to use the feminine part of your brain: be manipulate, flatter and know that revenge is a dish best served cold.