The failure rate is 16 percent according to CNET so while no where near the Xbox fail rate its still poor.
I would just keep on at them and hope that they eventually crack.
I would also rewrite the letter. I once dated a customer care representative and the letters that got the best response were the ones that were short (pertinent points only) and sweet (just be extremly polite but robust)
Its a little cheeky but say the console is your childs (whether you have kids or not) and that they are heart broken.
Then state that given the machines high cost and your previous support you believe that an out of warranty repair given the short life of the machine is appropriate.
If you get no reply send a second letter along with a photocopy of the original asking for the courtesy of a response.
If that fails get nasty.....You tube videos nearly always shame SONY into action.
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