Of course they entered it to make a profit. They just knew they wouldn't make a profit right off of the bat. They have built an entirely new division for Microsoft so far and things are actually looking very good for them now. They have profited the last few years and the next few years will probably be even better for them.
It has often been said that they were trying to keep Sony out of the living room. While this is true, they weren't just going to through their money away with no chance of getting a return on investment. Stock holders would not have allowed for this to happen. By the end of this generation they will have probably turned a profit overall in their gaming division. Even taking into account their loss with the original xbox.
"If you've got them by the balls their hearts and minds will follow."
Quote by- The Imortal John Wayne, the original BADASS!
