KungKras said:
richardhutnik said:
KungKras said:
richardhutnik said:
KungKras said:
@richardhutnik
and you are defending this because...?
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What am I defending? I was trying to understand why Activision has done what it had done with the PC version of Modern Warfare 2. And I was posting about that. I can't be defending any company who abandons any part of its audience. I am doing work for a non-profit sports organization, who has a range of people, and it can't afford to be ticking people off. Of course, unlike Activision, the organization doesn't exist to maximize profits, but to serve the needs of the community.
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I would hardly call IW's desicion "maximizing profits" Because it didn't help against piracy, and it certainly didn't help sales, all it did was to piss people off. They tried to fight piracy at the costy of customer experience, and they failed. Sure they were thinking logically, but they were applying the wrong kind of logic.
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Maximizing profits isn't something look at just a single instance. It involves a big picture. In this, Activision decided to save on development costs by putting out the exact same game across all platforms. This enabled them to do a unified QA on the content, to make sure it is what they felt optimal across all platforms. They did the same with the playermatching, dropping the dedicated servers. It comes out of the logic of business executives who will end up shorting aspects of the game community, for what they see is the bigger picture. Does it suck if they ignore some people? You bet it is, but they try to think strategically. Their job, as a publically traded company, is to maximize profits.
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They are doing it wrong.
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Indeed, the biggest earners, Valve and Blizzard, still manage to make ridiculous amounts of money because they cater to their costumers.
