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richardhutnik said:

Nothing scares publishers more than apathy towards their product.  Well, outright bans selling are worse, but beyond that, the world not caring one bit about a game is what scares them.  They will do just about anything to not have their product ignored, including staging fake protests, as was seen with Dante's Inferno.  Large scale stealth lack of sales, and a game bombing without a clue as to what happened is what the publishers are most concerned about.  When you decide to do large scale boycotts and hope the world knows it, and others spread the word, you give publishers free publicity for their game, and have the game rise above the normal level of white noise that prevents them from standing out.

In the end, what counts is the game selling or not selling.  If you explain to the publisher why you aren't buying, you are doing them a favor.  In regards to Modern Warfare 2, what do you think most of the world thinks of the game?  How about, "Wow, it must be something.  It broke sales records on the first day!"  Go ahead and try to stage a protest against that and tell the world you aren't going to buy it due to a lack of dedicated servers.  The world will go, "Dedicated what?" and "Don't you have other things better to do with you life, like find a job?  Or take up another hobby?"

What a load of crap. There's a world of difference between generating a fake controversy to whip up hype and having your game trashed as being broken and not worth buying.

Internet petitions and the like don't mean much in the grand scheme of things, but at least in this case Activision are left in absolutely no doubt why PC sales have tanked. It's now up to them to decide whether or not it's worth their while shoehorning future PC games into their forthcoming pay-to-play model, not bothering and abandoning the PC, or spending a bit of extra effort in making a game with acceptable multiplayer. Hopefully, a boycott will make them realise that the first option won't be viable.  Frankly, I don't care which of the other two options they go for- there are plenty of other, better games out there anyway.

Talking of which, L4D2's here.