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Simple words is Playstation brand is dying. The Playstation brand is about dead in Japan. Can thank the DS for that. Took crownship away from Sony and gave it back to Nintendo. That's why PS3 in the dumps with that of the 360 and Wii is up high with DS. America I'd say close to the same thing is happening. Yet PS3 will definetly fare much better there than in Japan of course I don't see as strong as outing before as usual from Sony in NA. Europe definelty has always been a strong market for that of Sony but really due to high price that is starting to fade. But there is a huge hardcore base over there and that's who's buying it at first. Once that fades away we'll be back to normal. It's not going to be the same as the Wii worldwide. The Wii had it's huge fanbase and had more demand than supply but it's February and still doing the same thing worldwide meaning it's just a huge console that everyone is trying to get. I don't see that happening with PS3 in Europe or NA and definetly not Japan.