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I think it really depends on how casual the FF fanbase is here in NA. If the main audience is a big hardcore following of people then they would most likely go for the PS3 version seeing as how the PS3 has FF13 Versus and FF14 coming the next year as well. If the main audience is more casual then I think more of them would actually lean towards buying a PS3 for this game but for those who already have a system I would assume the biggest proportion would go the 360 due to it's much much higher install base. So overall I think the sales dividend will rely on which FF fanbase outways the other as far as hardcore/casuals go.

And I am basing this off of absolutely nothing!