Online multiplayer is for multiple people who already own the game to play together. This doesn't help Nintendo.
Local multiplayer is for groups of 4 people to play when only 1 owns the game. This way that person converts 3 friends into Marioboys. Those 3 Marioboys convert 9 other Marioboys, who convert 27 other Marioboys. This game will sell more than anything. It will be a viral word-of-mouth monster of epic proportions.