Ok, imagine this. If the amount of Wii consoles sold by TRU alone just today is 50,000 (a reasonable guess at this point) and that each person buys 3 pieces of software. That's 150,000 titles (actually it's 200,000 if we count Wii Sports, which I believe is what happens). I know from being at TRU at opening today lots of people were buying more than 3, lots of people bought 6 titles each. And then add in all the people who have already owned Wii's taking part in this B2G1F promotion. And the number of people who already bought Galaxy earlier in the week. What kind ofg software numbers are we gonna get just from TRU alone?
Now add to that that we know Target, Wally World, and Gamestop have all have big Wii console numbers in this week as well, and are pretty sure they are getting crazy amounts for Black Friday......
Now here's another question: What does something like this TRU promo do to the attachment rate? New owners starting off with 4 to 7 titles. From day one. Existing Wii owners adding on in increments of 3. Is this a blip enough to affect the attachment rate? These are going to be really crazy hardware and software numbers, and who is even going to be able to estimate them? does anyone get TRU numbers now that NPD won't be?
Madness
Wii Code 3456 7941 4060 2924
