Marketing is all about knowing how people will react to your message ...
Produce a poster by taking an attractive woman who is fully dressed (in fashionable clothing) and in a moderately sexy pose holding a Wii (or Wiimote) with the caption "I like my Wii small. Nintendo Wii Size Matters!"
It's sexy, it's tasteful and it is somewhat clever (hey there is a reason I'm not in marketing); If well executed it will catch the eye of Men because it is an attractive Woman, it will catch the eye of a lot of women because the woman is cool and stylish, it won't offend that many people because the woman is not being portrayed in an overly sexual way and the message that the Wii is "Sexy, cool and small" will be delivered.
Slaughtering an animal, posting graphic images of it, and then joking around about it is offensive to most people because it is unnecessarily cruel, sadistic and brutal; this may be what the game is about, but the emotional reaction people will have with this stunt is not the type of reaction you want people to have with your company or product.
