Respect
–noun
esteem for or a sense of the worth or excellence of a person, a personal quality or ability, or something considered as a manifestation of a personal quality or ability: I have great respect for her judgment.
As one of the most successful businesses EVER, one must respect MS whether you like them or not (unless you misunderstand the definition of respect). And I think thats the key point here, these are businesses we are talking about. Of course they will lie, and cheat, and copy (mostly all in a legal manner though) to get ahead, and they should, because the consumer is the one who wins in the end. What else do you think competition is about?
Now you don't have to respect them in terms of honesty, or taking care of the costumer, but as a company, you should respect them, and all other successful companies.
