I definitely see your point, OP, but it's like all media. When one style of music becomes the rage, the market floods with bands that sound just like the originators. This is what trends are about, they come in waves, some longer than others.
I think the big thing is that FPS/Shooters are designed to be one of the most connected games, allowing people to challenge each other. Other genres try to compete, but it just doesn't have the same hook in other genres - like the music games - people like to play Rock Band and Guitar Hero locally with friends, but there's not the same amount of audience of online sessions as there are for FPS games.
FPS games are the "in" thing in gaming culture now, it may change in time, as in order to succeed as a company, a developer has to "up the ante" in order to thrive.
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