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i think it will sell 10 million week one this is being underestimated by everyone it is a huge entertainment launch and microsoft is really smart to treat it as if it is a 360 exclusive...if sony were smarter they shudve done a exclusive deal not with assasins creed 2 marketing but this game it was always gna sell more on the 360 but with the marketing push wud've split sales more evenly. Bestbuy and futureshop in toronto are getting massive sales of this game with their $49.99 pre order online....$59.99 + $10 gift card in store and regular price of $59.99 compared to other canadian stores increasing the price to $64.99 or $69.99. You still g2a wait atleast 20 mins to 1/2 an hr in line to get these games and copies r being restocked at each cashier by the minute