Been seing some old franchises being attempted revamped only to fail over the last year. Examples such as Golden Axe Beast Rider and Bionic Commando comes to mind. Those games mostly failed though for not being especially good, but my question is if re-using an old game franchise name like that actually brings any real marketing and sales value. First of all a huge part of the market are to young to even remember those games and for those of us old enough to do, I don't think any of us really believe these new remakes will have much in common with the old games, not that we would want them to anymore either.
So I have no problem believing that using 'living' brands such as Call of Duty can help sell a new game if the other games in the series has been good, but that is very different than digging up some 10-15 year old IP and using the brand to sell a new game. The sales bump for such a thing is probably quite marginal compared to coming up with a new title for the game.
Am I right? Or do people actually pay more attention during the development of Golden Axe Beast Rider because it claimed to be a sequel to an ancient game, as opposed to for instance how much attention was paid during development to Unfamous which was a new IP?
