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I am now of the belief that t here is NO rational reason for people to be part of ANY midnight launch buying activity for ANY game.  Here is an example of what I ran into.

I was out in a supermarket after 9pm last night doing a bit of shopping and I had several guys come up to me and ask me if I was going to buy Modern Warfare 2.  I said that I wanted to know why and I couldn't get an answer at all.  This was in a shopping plaza which had a Gamestop, and they went over to the line at Gamestop, after I had left the store.  And yes, I have been looking for reasons to buy the game.  I am also feeling the buzz here that it is a "must get" (it is a compulsion to buy without any rational reason to do so).

Anyone else run into this?  Maybe the next time you see a midnight launch event, and guys in line, go over and ask them why they are doing it.  I believe that probably most people there can't give any rational reasons for waiting in line for a game.