ok, naz, keep in mind that we have only recently seen chinese blu-ray manufacturers support the format because of trade agreements hashed out w/ the chinese govt. That's not only going to help the american consumer buy a cheaper blu ray player, but get chinese to buy blu-rays because chinese people like buying chinese electronics.
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Blu-ray Disc As previously reported, the Blu-ray Disc Association (BDA) has recently brought the high definition format to China. In order to accomplish this, they had to not only provide the technology to create Blu-ray Discs and players to Chinese manufacturers, but also create a licensing format which would lower costs and streamline the production process. One of the advantages to the rest of the Blu-ray buying world, commented Mark Leathan, Marketing Director at Samsung, was that we will soon see the "entry of the Chinese manufacturers into the Blu ray market that we will have a $99 Blu ray player." "
http://www.blu-ray.com/news/?id=2595
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