Its all to do with the momentum. If you were on this site in 07 no way would you say it was a pro Sony website, it was a Nintendo bloodbath, any given day half the forum topics would be blue, and any pro-Sony fan was getting torched from both Wii and 360 fans. Which is maybe one of the reasons PS3 fans are very vocal now.
When a console has momentum, when there is a lot of great games coming out or sales are really good, there is a lot for that consoles owners to talk about. So usually they'll visit the site more often and create and participate in a lot more topics, and vice versa for owners of consoles that aren't selling well, or don't have many games coming out. And with this increase in supporters of a particular console comes more fanboys, which makes sense. If 5% of people who own a PS3 are fanboys, and the number of PS3 owners contributing in the forum doubles, then thats twice as many fanboys.
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