$99 for an X-Box 360.... Smart move? Or an act of desperation?

[Badassbab]

Bit of an odd/pointless question because there is nothing in the press or from Microsoft about a $99.00 Arcade SKU. Wy discuss something that isn't on the cards nor reported??? I could say 'PS3 Slim, drop to $150.00- Smart move or act of desperation by Sony'. Again that would make a pointless debate.