Lets take an example :
yesterday, France, Paris, Fnac shop (Walmart like)
Xbox360 with FM3 : 2 guy playing, no one looking at
PS3 with ........................................ Eye Pet : 1 boy playing at some point 10 persons looking at it !!!!!!
EDIT : I forgot to mention they was even a "Sony guy" near of the PS3 to deal with the game control
and I must say I didnt even read the OP lol
Time to Work !