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Last time I heard they lessen their losses so It's only a matter of time they turn to profit.

I would also like to point out: you said that sofware sales won't help them? Look at uncharted that game already made a lot of profit. Let say they are making 30 out of it. That game already sold 1.38M so 1380000 X 30 = 41400000 already. I think Uncharted 2 was 21m to be made. That's already a 20 million profit and still counting. Sony chose to risk more money to gain market share bec. softwares can lead to profit.