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Xoj said:
kowenicki said:
desperation is when you continue to sell your console at a loss to gain market share and save face.....

actually 99$ would be huge loss. though they  regain on live.

so by your definition it's desperation.

Wrong again.  First, I don't think they would drop it to $99 for many reasons.  Second, even if they did, his definition was "continue to sell for a loss to gain market share and save face".  The Xbox 360 has been making profit on hardware for some time, while the PS3 never has and still does not.  The Xbox 360 is the one in 2nd place and not needing desperately to gain marketshare or bolster customer opinion of their product.  Third, we don't know how much the Arcade costs to produce.  Perhaps dropping it to $99 wouldn't lose them that much money?