I think this is a big mistake for Sony. Gamers will see the ads and go into the store just to realize "Hey I can get this on my 360". Rather then advertising Sony needs to play Microsoft and Nintendo's game. I remember when Nintendo signed a contract with Capcom to make RE4 GameCube exclusive for a year. Or how about Microsoft getting SplinterCell exclusively.
Sony needs to spend their money buying up exclusives. Play the same game Microsoft and Nintendo have played. Infact its a game that Sony started back in the day when they signed Square for Final Fantasy exclusives. It is in Sony's best interest to invest in getting exclusive content on the 360. Just look at Batman, PS3 gets the Joker and suddenly sales of the game on PS3 shoot through the roof.
Sony let the games advertise themselves. Focus your effort on getting the games in the first place!
-JC7
"In God We Trust - In Games We Play " - Joel Reimer
