Sony Chairman Howard Stringer:
Although the trend for the last year has been for publisher to create Xbox 360 SKUs and then port to PS3, Sony claims this is now starting to reverse: "Developers are now creating games on PS3 and then porting them to other platforms. This shows the strides developers are making in creating content for PS3 and also provides developers with an advantage as it's harder to port from Xbox 360 to PS3. Ubisoft's Haze is the first title to be created on PS3 and ported to Xbox."
We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai
It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps
We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick
