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First off, here's my official response to Pitchford's continuing war against Valve:

Your Amazon sale is official!
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Item: Borderlands [Xbox 360]
Condition: Used - Like New
Condition Note: Great Condition!
Listing ID: 1105EMJ0JQD
SKU: FV-DK80-55GI
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Order date: 11/05/2009
Buyer's Price: $47.99
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As for the lack of support for the PS3 by Valve....can somebody explain to me WHY every developer must support all platforms.  Because, then they will need to explain to me why Insomniac isn't developing for the 360...if it is simply a matter of sales, any developer making a FPS exclusive to the PS3 would be absolutely crazy!  The PC and 360 are far superior choices from a sales perspective.  Why do Japanese developers make games exclusive to the PS3, when they would chart well on the 360...as DMC4 and other illustrated?  Valve is in a comfortable position, and they are staffed at a level they are happy with, and they have a nice platform in Steam to sell PC titles.  They are fairly independent, and they are banking, since they can afford to pitch $25 million to promote a game that was already going to sell very well.  I've NO IDEA why another developer would comment on another one's business strategy...it's unprofessional, and smacks of jealously, in light of his past comments.  Pitchford's comments equal an epic FAIL...especially in light of how Borderland is performing on the 360, as compared to the PS3!



"...You can't kill ideas with a sword, and you can't sink belief structures with a broadside. You defeat them by making them change..."

- From By Schism Rent Asunder