I am not sure if "paying off" is the right word to use. Sony cut the price in half in less than 3 years.
Sony is selling 250000 units a week...at lets say, 50 dollar loss. This equals 12,500,000 million loss a week.
52 weeks a year...$650,000,000 a year.
Combined with the fact that PS2 is all but a dead source of revenue and that PS3 does not have online revenue like XBL... and that both competitors are profiting from their consoles...I fail to see how things are paying off for Sony.
The thing is, because the market is polarized (SD vs HD) 90% of the 3rd party pubs can not afford to make console exclusive games. Therefore at this point both consoles will be getting the major 3rd party hits. Sony can take the lead, xbox can keep the lead...neither console is in dange of losing most 3rd party titles. Actually Xbox still has a slight advantage because its easier to develop for and costs less...therefore niche titles like Raiden IV are likely to come out for that system.
In any case, the arms race of who has the largest userbase is over....doesn't matter anymore. At this point companies need to start profiting from their hard work this gen.







