Xbox Live Arcade Sales Chart, October 2009
With the 'Summer of Arcade' promotion two months behind us, Xbox Live Arcade is experiencing a dip in sales with no new major heavy hitters since the massive promotion in July and August of this year. Old titles continue to roost toward the top of the list, while South Park: Lets Go Tower Defense Play! was the best selling new addition of the month.
Sales were off 25% during the same period last year, earning $5.3 million USD among all available titles compared to $7.0 million USD last year.
Only South Park managed to land in the top 10 list in terms of revenue for the month, with a solid 45,000 units sold during the tracking period. It debuted alongside new episodes on October 7th.
Trials HD continues to see incredible sales, as we estimate that 350,000 units have been sold since its launch in August of this year. Although it is not the fastest selling title of the year, it has held consistently high marks since it launched. It's performance is strikingly similar to Castle Crashers which has seen solid sales numbers month in and month out. Battlefield 1943 ranked #2 in overall revenue, up from #3 last month. It reduced its monthly sales numbers by 35% from the month prior, but should stabilize going forward.
Top 10 Games, by Revenue for October 2009:
| Title Name | Developer | Units Sold | Current Price |
| Trials HD | RedLynx, LTD | 46,511 | $15.00 |
| Battlefield 1943 | EA Dice | 31,592 | $15.00 |
| South Park: Lets Go Tower Defense Play! | DoubleSix | 45,576 | $10.00 |
| Shadow Complex | Chair Entertainment | 29,692 | $15.00 |
| Castle Crashers | The Behemoth | 17,243 | $15.00 |
| Zombie Apocalypse | Nhilistic Software | 23,949 | $10.00 |
| Marvel vs. Capcom 2 | Capcom | 10,729 | $15.00 |
| Defense Grid | Hidden Path Entertainment | 9,244 | $10.00 |
| Turtles in Time: Reshelled | Ubisoft Singapore | 8,300 | $10.00 |
| 'Splosion Man | Twisted Pixel | 8,105 | $10.00 |
We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai
It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps
We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick
