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joeorc said:

I can see what your saying, but on the same token it's not the same thing, due to the very fact you still need some of the old franchises to bolster New IP's, yes It's to me kinda tiresome to see the same IP's over and over again. for some that IS!

for Example:

RPG's I can see keeping the franchise alive until there is loss of new story IDEA's "if it seem's kinda stale" an that's subjective to the gamer.

but say for some FPS

I could see that remain depending on the objective's, its own story, the content added.

also subjective to the gamer!

what you have to ask yourself will there be enough sales over time to offset the need for a new IP to keep it fresh enough where other Game's are not taking away Game time from your Game.

a game like COD has such a following that I doubt it. when say for instance World of Warcraft has over 30 million player's world wide it's prob. a good idea to keep it going.

not to say they should not go and invest into other type's of game's 

 

At the bolded part, that was the core of my argument. However IW seems to think they're invincible right now and doesn't feel the need to expand their arsenal. It's a very repetitive scene from the days of Origin, if you remember them. Notice they've not been around in a while...