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Sure excellence doesn't always sell but it does at times.
Even niche, look at guitar hero when it came out.
But console owners have wanted a playable RTS for years so it had to in its favour. If it had been a new IP it would have sold due to the revolutionary controls.

Though I suspect you won't contemplate the notion it could sell without halo.

The regular comment proves it. It was more than a regular RTS and quality is never irrelevant. For niche it's essential so I don't quite understand that part.

 

You haven't played it either or you'd know that.