Sony: “New IP is the lifeblood of the industry.”

[alanshearer]

Onyxmeth said:

CGI-Quality said:

Yridian said:

Actions speak louder than words. The industry as a whole keeps going back to the same well, time and time again. Not like one can blame them. With production costs so high, it's hard to put money behind a totally new IP.

Well, Sony KEEPS doing that though. They've put money behind new IP after new IP. Thank goodness for it too, it's what made the 32-Bit gen so great.

It's an obvious statement though. Clearly we need new IPs because that's how we get our sequels that sell oodles. Sony's main issue is not being able to extend their new IPs into large scale franchises. When it comes down to it, it's the game that ends in "5" that is going to sustain them, and recently I've noticed Sony has a bit of a balancing issue between new IPs and established franchises, and particularly the timing of them.

Every company in the world bar Nintendo have failed to turn there ip's into large scale franchises. Microsoft have 1 in Halo, Sony have 1 in Gran Turismo. I think it's because the market is saturated and unless the game is doing something totally different or becomes the next cool thing it's extremely difficult to have breakout titles.