MAG has been talked about for 2 years. It's been in beta for quite a while as well. On top of that it's Zipper.
Those three factors alone have proven to be a strong "marketing" campaign for the game. At this years E3 Zipper did a live demo of MAG running. 256 players. It went pretty smoothly.
Now you haven't mentioned any numbers (I don't think, I didn't see any anyways), but you've been going after people who support this game and think it will do well.







