Ubisoft Signs Deal with Sony for exclusive AC2 ad Campaign

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makingmusic476 said:

Sony and MS seem to be focusing on third party titles that best represent what their console already has to offer. MS is going after MW2, to shore up the impression that the 360 is the king of shooters, fending off Sony in NA and to a lesser extent EU, while Sony is going with the third person action/adventure title, playing off the vibe they have going with Uncharted, and even hearkening back to MGS4, given the parallels between a guy like Altair and Snake. Two similar guys from two different eras.

You can also look at it from a network standpoint.  Microsoft's going after the big online games while Sony focuses on the big singleplayer experiences (granted Uncharted 2 has one hell of a multiplayer mode, but the focal point of the series will always be the singleplayer).

Given Sony's onslaught with the price cut and Slim, MS is obviously backing off the attack and trying to secure the base they already have, while the guys at Sony finally have the chance to build a decent image of their own to stand on.

Excellent analysis sir.

I saw about 5 Sony ads while watching the World series tonight, one for the online capabilities of the ps3, and the majority for R&C. Then near the end of the game I saw a MW2 comercial which then showed the 360 limited edition MW2 afterwards.

Sony is absolutely stepping up its game, because they know at $300 the PS3 marketing can be more effective in driving consumers towards the product than any amount of advertising would have had on a $400 PS3.

On another note; I think people are overestimating the power that MW2 will have towards over-shadowing other releases. I know MW2 comes out very soon, but then there isn't anything afterwards till next year... except AC2.

Bravo AC, dont back down, you now have a strong release window because every other dev is too afraid of IW and MW2.