This is why it was such an essential great move to include BD-Live which helps integrate netflix streaming into BD players. I know "synergy" is the most cliche business model. But if the BDA can quickly move to BD-Live standard on all players and start marketing in conjunction with NEtflix adoption will not only grow but it will help BD become synonymous with home media.
The %'s are moving quite nicely......people always say BD was growing too slowly, but ive been an early adopter and avid follower fo the trends....the ne wUHD crap wont catch on and its not even launching until 2017. People saying BD is growing to slowly and something new (DD) will take over dont always understand that a standard living room will never be large enough to see improvements in picture quality beyond 1080P so BD may be the standard for quite some time.
The adoption curve will be slower than DVD because DVD only required a new player and the convenience and special features ushered it in over VHS.....BD on the other hand will grow slower because convenience and supplements arent new, but the adoption to 1080p will happen and probably last as long as color tv until something new, if ever can come out meaning BD's shelf live will probably be about 4-5 times longer than DVD was.
The ceiling just cant grow farther for home theater entertainment than BD, and this works in the BDA's favor when talking about resolution and audio. Once people move to BD for the PQ and AQ it will be a cash cow for BDA members.








