Sony announces Q2 results

[NJ5]

CGI-Quality said:

NJ5 said:
Are we supposed to pretend that Sony was expecting to cut PS3's price by 200 € in Europe before it even had its first holiday season here?

This is directed to those who think Sony lost money on the PS3 on purpose. Really, after a massively successful PS2 why would Sony do that?

Releasing the console at a $200 loss means it was intentional. Whether or not they EVER plan to be profitable with the PS3 is another matter.

Intentional to lose a little bit of money initially, not on the lifetime of the console.

This is what I was replying to: "They knew it wouldn't be profitable (losing $200+ per unit?) and are using the platform as a springboard for a hugely profitable PlayStation 4."