Sony & PlayStation take over UK retail

[richardhutnik]

CGI-Quality said:

richardhutnik said:
Exactly what kind of boost is this supposed to generate? I can see a new console needing to generate attention, but this? Who doesn't know of the Playstation brand and the PS3? Why is someone going to suddenly decide to buy a PS3, because Sony sets up something like this? Sony was taking a beating at price first and foremost, and they helped to address that, so there was an increase in sales.

Um, contributing to the recognition of your brand is a bad thing?

When you are a recognized brand, you don't need help in that area.  If the booths have people there doing PR stuff, and generating a good vibe, that can help.  But merely reminding people you exist, when everyone knows this, has diminishing returns.  I would assume that they do have someone there to educate the public on the PS3, and why it does more, and so on.