I think Sony have actually fought too hard for the PS3. They would have been better off accepting their third-place position, serving their most dedicated customers well, earning what money they could off the PS3, and focusing on how to turn things around with their next console.
Three years of burning money, and what has it earned them? Sony's retained a certain amount of marketshare and mind share, but Nintendo has proven that you don't need a massive, established presence to seize the console market. It hasn't attracted new development, since the PS3 is basically coasting on in-progress projects, first party exclusives, and HD multiplats.
Taken as a whole, I don't think that the PS3 will ever be a profitable venture for Sony. Even the format victory will be short-lived as digital distribution squeezes out disc-based media.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
