First and foremost, it means they can stay in business; while some people think the PS3 is virtually invincible because it is backed by a major electronics giant, every division in a corporation operates with the sword of Damocles hanging overhead. Divisions that lose money are the first targets when cost cutting measures are brought in, or axed completely; a corporation will only keep an unprofitable division around if they can show they will return to profitability relatively fast, or they have some ulterior benefit to the company.
Initially, the PS3 was also the market leading Blu-Ray player, and was needed to spread the high def video disc to the masses, and the past success suggested that the PS3 would become the market leader and make a lot of money in the long run; so the executives were willing to let the PS3 take a big loss in that first year. That was three years ago. Blu-Ray has not taken off the way DVD did, so the PS3 failed to make Blu-Ray the standard, and with standalone players becoming more common, it is no longer needed for that purpose; and with it stuck in 3rd place for it's whole life, it looks like the PS3 can never dominate the market. If the PS3 keeps losing money, the executives at Sony may decide it's not worth keeping, and kill the console.
Veder Juda is hand crafted from EPIC FAIL, and is a 96% certified Looney; the other 4% is a work in progress.
