ps3 profitability - what will this do for sony?

[ps3-sales!]

I know that sony will make $$ obviously, I should have rephrased my question differently. I meant, in terms of psn quality, more exclusive games/dlc, more money to use for psp (possible psp2) the options are almost endless. With this profit, what do you think Sony should focus on so that they can come in first in the console war.