Sony PS division has lost $4.7 Billion since launching PS3

[Metsadah]

alanshearer said:

puffy said:
Sony as a company have problems and this is simply down to sub par management.

I have to laugh at stuff like this. You havent a clue AT ALL. The year before the financial/currency meltdowns Sony posted record profits. The Yen surging put most major Japanese companies in trouble. It's not rocket science kid.

Your the one who is laughable. You dont understand economics do you. The current problems Sony has is indeed mismanagement. That the yen is not working for them is something they should have taken in account. Losing 6 billion on one console is not very good management, its very hard to make that much back. And believe it or not, the ps3 was made to be a big cashcow for sony and that alone. 

The first xbox also caused big losses (not as big as the ps3 though), but at least it had its strategy behind it and it was up against the mighty Playstation 2 and the less mighty gamecube. They just wanted to penetrate the market.

The ps3 is finally selling ok, and thats cool if your a ps3 lover. But if you look at the big picture the ps3 is a failure, they went from owning the whole gaming market and making big profits to third place and big losses. 

 

It doesnt matter if Sony made money before currency meltdowns, what matters is now. Besides, the ps3 was already accountable for 2/3 billion in losses before the markets went crazy.