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darthdevidem01 said:
so yen, minor PS3 losses, dumping losses for PS3 Phat, R&D costs for (new VAIO/walkman/PSP 2/ PS4)

thats probably why they have lost so much

I mean ideally PS4 R&D should have begun by now

PS3 R&D began in 2002 apprently

I read an interview a view weeks ago, and a Sony Rep said that R&D on new models begin a week after the current model is launched. It starts out as busy work for the 1st year, then about 2-3 years in the engineers kick into high gear and start prepring for 2nd stage R&D, which he could not detail, rather not allowed to give details on.