Xbox to take over entire Ad Break (THIS IS BIG)

[damndl0ser]

MAFKKA said:

damndl0ser said:

MAFKKA said:
Bad move!

The cost of an entire ad break will not establish XBOX any more than half of that same ad break. Which is why this is a "waste" of money. But sure, if you got the money to spend go for it. But this is not cost efficent.

Nice to see that your more than just a PS3 fanboy!  Now your an advertisement analyst!!! YAY for you......  I am sure microsoft has entire teams of those guys so I would guess they know a few more things about advertising than you do.

 

Sounds like Microsoft is going to spend heavily on advertisements this season.  And that is never a bad thing if you want to increase market share.

Why would i be a fanboy? And secondly, there are multiple studies around consumer perception with commercials. And a solid 2min ad won't neccessarily establish the communicated message any more than what a 1min ad would. There are studies that show that 30 sec ads give the best bang for the buck, hence why most commercials go by that concept.

With hypothetical numbers lets say with the first 30 seconds you might establish the message to 30% of the viewers watching that commercial, the next 30 seconds will not give you another 30%, but rather a 5-10% boost. And another minute of that, will decline the awareness boost even further. The cost is X times 30seconds for 30% awareness, the next 30 seconds is still X times 30seconds, but for the profit of 5-10% awareness. And that is why its not cost efficient to go with longer ads.

Short 30 second ads in quantity is the way to go. Just because its an entire ad break wont make it any more cost efficient. But like i said, if you got the money and are willing to spend hard cash on those extra 10 whatever %, to gain more awareness. Sure go ahead, its your money, and you've probaby budgeted money to spend on that sort of advertisment. And it does add more awareness than a standard 30 sec ad. But its still not cost efficient. And this isnt just me saying so, look it up yourself.

 

1) Your posting history shows if your a fanboy or not, and I would dare say most here would agree your a fanboy.

2)Could you give me a link to these studies? 

 

The only thing Microsoft has to do is keep peoples attention, and make sure these commercials are good.  As long as they do that they will work proper.  Most people do agree that Microsoft has had some of the best commercial spots for the 360 this generation.  And in my opinion better than anything Sony or Nintendo has come up with yet.  So I don't think any of your hypothetical #'s has any bearing.  

If Microsoft thought they would only be slightly better than a shorter add I can guarantee you that they wouldn't have done the longer ones.  Like I said, they have teams of people that just sit around and think about this stuff.  And I can assure you that they have more incite than anyone in these forums do.