| pterodactyl said: It only does everything...except generate profits.
I wonder what people who said that the slim would make things better for Sony are saying right now? |
Slim was a good idea. It dropped their manufacturing costs and increased their marketshare. The price-drop is really what is hurting them now because it is preventing them from making a profit per unit still (I believe). By the end of next year they should be making a profit per unit though and with software sales they should hit profitability on the overall Playstation brand again mid next year. So yeah, I expect a profit from the Playstation brand in Q4.
However considering the amount lost on the PS3 I think they might change from a loss leading strategy next time around.
Edit: @Everyone saying it due to the costs of manufacturing the Slim and Go. When manufacturing these they slowed down the manufacturing of the Phat and 3000 I think. Considering the Slim would cost significantly less per unit than the Phat to manufacture I don't think that is a valid excuse - especially since both of those were launched and sold to retailers during Q2 meaning that the manufacturing costs can't really be to blame.
R&D costs perhaps, but I expect R&D costs are a fairly constant thing mid-generation for Sony.
